Kathleen Fitzgerald, CBR, LMC | Medford Real Estate, Stoneham Real Estate, Malden Real Estate


Listing a home is a key step during the property selling journey. And if you fail to plan accordingly, you risk creating a home listing that misses the mark with prospective buyers.

Ultimately, there are several things you need to consider before you craft a home listing, and these include:

1. Your Home's Features

As a home seller, your goal is to stir up significant interest in your residence. Fortunately, an effective home listing can help you do just that, particularly if you use your house listing to highlight your residence's features to buyers.

Think about what makes your home unique. Then, you can incorporate information about your home's distinct features into your house listing.

Furthermore, you may want to include high-resolution images of your home in your listing. That way, you can show buyers exactly what your home has to offer and help them make an informed decision about whether to pursue your residence.

2. Your Initial Home Asking Price

How you price your home can have far-flung effects on your house selling experience. In fact, if you set an initial asking price that exceeds a buyer's budget, you may struggle to generate interest in your residence.

As you put together a home listing, evaluate your house's age and condition. You may want to conduct a home appraisal as well. Because if you conduct a home appraisal, you can receive a property valuation that you can use to set a competitive initial asking price for your house.

Also, spend some time reviewing the prices of available houses that are similar to your own in your city or town. This housing market data can help you see how your residence stacks up against the competition so you can price your house appropriately.

3. Your Home Selling Timeline

Your home only gets one chance to make a positive first impression on buyers, and a listing enables you to make the most of this opportunity. If you need to sell your house as quickly as possible, you should do everything you can to ensure your listing garners buyers' attention.

Generally, you should avoid jargon in your home listing. Use clear, concise terms and ensure the listing is easy to read.

Before you finalize your home listing, you may want to consult with a real estate agent, too. A real estate agent is happy to review your home listing and offer recommendations to help you improve it. Plus, a real estate agent can promote your residence to potential buyers and ensure you can enjoy a quick, profitable house selling experience.

For those who want to achieve the best-possible results during the home selling journey, it usually is a good idea to create an effective house listing. If you consider the aforementioned factors, you can boost the likelihood of crafting a home listing that captures buyers' interest. And as a result, you could accomplish your desired home selling results in no time at all.


For home sellers who want to accomplish the optimal results, it is important to remain open to negotiations with buyers. There are many reasons why home sellers should negotiate with buyers, and these include:

1. You can accelerate the house selling journey.

If your mission is to sell your house as quickly as possible, you should be open to negotiating with a buyer. Because if you can negotiate a home purchase agreement, you can move one step closer to concluding the house selling journey.

As you enter a negotiation with a homebuyer, it is important to keep your house selling goals in mind. At the same time, you should be willing to adjust your goals as needed. If you maintain flexibility throughout a negotiation with a homebuyer, you may be better equipped than ever before to enjoy a fast, profitable house selling experience.

2. You can reach an agreement that works well for both a seller and buyer.

If you find a buyer's initial offer to purchase your house falls short of your expectations, you can open up negotiations with this individual. Then, you and a buyer can work together to come to terms on a home sale agreement that suits both parties.

Of course, a negotiation with a buyer does not guarantee instant success. If you and a buyer cannot reach a home sale agreement, there is no need to worry. Even if negotiations with a buyer fail, you can wait for another offer to purchase your home that falls in line with your expectations.

3. You can get the best price for your house.

As a home seller, it is important to do everything you can to optimize your house sale earnings. If you negotiate with a buyer, you can increase the likelihood of getting the best price for your house.

Furthermore, home sellers should keep in mind that they have options during a negotiation with a buyer. If you are not satisfied with the progress of a negotiation, you can walk away from the negotiating table.

When it comes to negotiating a home sale, you may want to hire a real estate agent, too. A real estate agent understands the ins and outs of home sale negotiations and will do whatever it takes to help you achieve the best-possible results.

Typically, a real estate agent can handle a negotiation with a buyer on your behalf. This housing market professional will continue to provide status updates throughout a negotiation and do what it takes to streamline the house selling cycle. Plus, if you ever have concerns or questions during a home sale negotiation, a real estate agent can instantly respond to them.

Don't stress about negotiating the sale price of your home. If you are open to negotiating your house's sale price with a buyer, you may be able to speed up the home selling journey. Best of all, you could maximize the profit from your home sale.


Promoting a house to potential buyers sometimes can be difficult. Fortunately, there are lots of things that you can do to stir up interest in your residence.

Now, let's take a look at three tips to help you promote your residence to buyers.

1. Upgrade Your Home's Curb Appeal

Amazing curb appeal is essential, particularly for a seller who wants to differentiate his or her house from other available residences. If your house boasts outstanding curb appeal, it is likely to make a positive first impression on buyers. And as a result, buyers may be more likely to request showings to view your home in comparison to other available houses in your city or town.

To upgrade your house's curb appeal, you should mow the lawn, trim the hedges and remove dirt and debris from exterior walkways. Also, devote time and resources to repair any damaged home siding.

If you require assistance with home exterior enhancements, you can reach out to local contractors as well. In fact, these professionals can help you transform your home's exterior from drab to fab in no time at all.

2. Create an Engaging Home Listing

An engaging home listing makes it easy for buyers to learn about your home. It is clear and concise, and as such, enables buyers to determine if your home matches their expectations.

To craft an engaging home listing, it often helps to make a list of your home's features. If you include relevant information about your house in your listing, you can teach buyers about your residence.

In addition, you may want to include high-resolution images of your home in your listing. With high-resolution images, you can show off the true beauty of your house to potential buyers.

3. Use Social Media to Your Advantage

If you create a home listing, you can share this listing on Facebook, Twitter and other social networks. By doing so, you can make it simple for buyers to learn about your residence.

Don't forget to share your home listing with family members and friends as well. If loved ones can access your home listing, they can share it with others and help you promote your residence to as many potential buyers as possible.

For a seller who is worried about generating interest in his or her home, you may want to hire a real estate agent. If you employ a real estate agent, you can receive expert assistance as you navigate the house selling cycle.

A real estate agent understands what it takes to promote a house to buyers in any housing market, at any time. He or she will develop an in-depth plan to showcase your residence to prospective buyers. Plus, a real estate agent will help you analyze any offers to purchase your home and ensure you can optimize your house sale earnings.

Use the aforementioned tips, and you can promote your residence to potential buyers and speed up the home selling journey.


Selling your home may seem like a relatively simple process. You hire an agent, let them take pictures and show the house to prospective buyers, accept an offer, and then close… right?

In reality, there’s a lot that goes into the selling process; especially if you want to have a smooth home sale.

Matters are further complicated by hr fact that most sellers are also in the process of buying, closing, and moving into their new home.

To make the most of your time in the weeks or months leading up to your sale, I’ve put together a list of tips that you can use to get ahead of the curve, making your sale as problem-free and simple as possible.

Set deadlines

One of the most important lessons homeowners learn when they sell their first home is how quickly moving day creeps up on them. Make a list of all of the things you need to do before you hand over the keys, and set dates and reminders in your calendar for those tasks.

You can do this if you’re in the beginning stages of finding out when you want to sell by, or if you’re in the final stages of packing and moving your belongings to your new home. Regardless of where you are in the home sale process, you can always benefit from preparedness.

Find an agent

To get the ball rolling, reach out to a real estate agent sooner rather than later. They’ve been through this process several times before and will be able to give you advice that is catered to your specific situation.

Make sure your home is ready for sale

We all love our homes and value the time and effort we put into them. But, to get top dollar for your home and ensure a smooth sale, you’ll probably need to do some work.

This can include getting an inspection to ensure that the vital components of your home are working properly. Knowing this now can save you time and headaches if a buyer’s inspector finds an issue with your home that you weren’t aware of.

Similarly, you’ll want to make your home move-in ready by making small repairs, putting a fresh coat of paint, and cleaning up the exterior of the home.

Do your research when setting a price

Setting the price of a home is not a road you want to take shortcuts on. Research prices for comparable homes in your area, consider recent repairs you made, and value the home at what you think is a fair price.

However, don’t get too attached to one number and be prepared to adapt based on the offers you receive.

Have a moving day plan

Planning for moving day could be its own separate blog post. You’ll want to start packing things you don’t need early on in the process. Then, make arrangements for young children or pets, so that you can focus on the move rather than keeping track of everyone else.


Whether you plan on selling your house in the next few years, or if you just want to make some much needed updates to your home, renovations can be a great way to increase the value of your property.

However, not all updates will pay for themselves. Some upgrades that we want for personal reasons, such as building an addition for more space, could come back to haunt you if it isn’t to the taste of potential homebuyers in the future.

So, in this article, we’re going to talk about five simple updates to your home that have the best chance of increasing its selling price. That way, when you do finally decide to move on from your home, you can sell for the price you know your home is worth.

Improve your lighting

You don’t have to be a carpenter to increase the value of your home. When a potential buyer enters your home for the first time, two of the first things they’ll notice are the lighting and the spaciousness of the room.

Since lighting is an essential part of creating spaciousness, increasing the former will also increase the latter.

So, what are some ways you can increase lighting?

  • Add recessed lights to the ceilings of your home. It will open up space in the ceiling and allow for a greater number of lights overall.

  • Add lighting under the cabinets in your kitchen

  • Use large mirrors for decoration to increase lighting and create the illusion of spaciousness in smaller rooms

Painting for the modern homeowner

Home decor trends come and go. Not long ago, wallpaper was the go-to choice. However, the surest way to increase the value of your home is to use bright and neutral colors since, statistically, these appeal to the largest number of people.

Fresh paint and good lighting work together to make your home seem more polished and modern. And, for just a few hundred dollars, you can paint your whole home.

Remember, however, that it is easy to scuff up the walls in your home. So, it’s a good idea to paint closer to the date you think you’ll be trying to sell.

Low maintenance landscaping

While there are people who enjoy mowing the lawn on Saturday morning, those people tend to be few and far between. One thing potential buyers will consider when viewing your home is how difficult it will be to take care of the yard.

Adding an irrigation system, removing unnecessary obstacles, and planting hardy bushes and plants will woo potential buyers.

Upgrade the most outdated room in your home

If your home is in need of serious upgrades, it’s best to start with the room that needs it the most, especially if that room is a bathroom or kitchen. Replacing an old vanity or putting new tile down can be simple ways to spruce up a bathroom that’s looking dated.

Fix the little things

If you have a couple of years before you plan to sell, that gives you time to fix the small issues that you’ve noticed and will continue to notice. Maintaining your home now will give you less to worry about when the time comes to sell, and you don’t want to be dealing with leaking faucets when that day arrives.